There is nothing
wrong with asking a website or webmaster for a reciprocal link especially if
that site has related content to yours, the best links to your site are one way
showing that the site linking to you likes your content enough and rates your
site enough to send it’s visitors to you!
There are several bad sites as well,
try to avoid mass linking campaigns or what is called link farms, you have
built a decent site now ensure decent websites put a text or graphical link to
you!
This new section will
include a few sites that we recommend you try and/or ask for a link exchange, please
do not get in to mass mailing these sites.